Want to learn how to make money on Pinterest?
I can still remember when I started using the platform not knowing that you can make money on Pinterest.
I thought it was just another social media platform where you can let other people know what you’re doing or spread the word about your business.
Boy was I wrong.
You can actually make money online using Pinterest. And, make a lot of it as it turns out. The key is to understand how Pinterest works and experimenting with different ideas until you find something that works for you.
To help you get started, here’s what you need to know about making money on Pinterest.
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How Much Money Can You Make on Pinterest?
You’d probably be surprised that people make anywhere from $25 to $50 a day using Pinterest. What makes it better is that you don’t need any experience to get started at all.
In fact, I see some people make over $100,000 a month from Pinterest. Although that’s a rarity, there are many others that make anywhere from $1,000 to $5,000 monthly from the platform.
The key is to understand how Pinterest works.
That’s because Pinterest itself doesn’t pay you any money. Instead, it is Pinterest’s ability to drive traffic to your blog or affiliate links that allow you to make money.
Here are the most common ways people make money from Pinterest.
Start a Blog
The best way to make money on Pinterest is to start a blog. Yes, It’s much more work than some of the other methods because you need to build your blog and your brand. But, the extra work in the initial stages will allow you to make more money later down the road.
Having a blog allows you to own your own assets. This includes the content you create, the images you design, and the traffic you receive. Also, by growing your email list, you’ll be able to engage your audience better. That’s not something the easier methods have.
So, while it does take a little more work and time on your part early on, setting this foundation allows you to earn more in the long run.
Create Useful Content That Will Help People Solve a Problem
The first step is to create content that people want to read. The easiest way to do so is to know what nagging problems and issues your readers have. Then solve that.
In order to do so, you first need to take a step back and identify your audience. These are the people who will be reading your blog. They’re also the ones who’ll end up buying things you recommend and sell. So, it’s important to understand their interests, likes, and dislikes. Just as importantly, you want to figure out what keeps them up at night.
It’s by answering or solving those problems that will make you stand out. And, by giving them a solution they’ve been trying to find or can’t find anywhere else, they’ll become your loyal readers.
Once you who your audience is and what topics you’ll be writing about, it’s time to get to work. Start by writing 5-10 articles centering around the pains and problems of your readers. The goal of each article is to help them solve that problem.
Sign Up for a Business Account on Pinterest
Once you have some content up on your blog, it’s time to set up your Pinterest account. Here, you want to sign up for a Business account, not a Personal account. That’s because a Business account allows you to optimize your Pinterest profile and boards for traffic.
Additionally, a business profile includes analytics, which shows you all sorts of different stats to help you understand the interests of your readers as well as show you how well your Pinterest pins are doing.
Create Your Pinterest Profile, Boards and Pins
After you’ve signed up for Pinterest, the next step is to optimize your profile. Here, it’s important to understand that Pinterest is not your ordinary social media platform.
By that I mean people don’t log onto Pinterest to see what their friends are doing or even chat with people they know. Instead, it’s to post Pins (images), more specifically, beautiful images that other Pinterest users will like.
You can think of Pinterest being more like Youtube than Facebook or Twitter. With YouTube, video creators don’t talk, chat, or interact with each other. Instead, they post videos on YouTube that they believe their audience will want to watch. Pinterest is the same. But, instead of videos, you’ll be focusing on images.
And, in order for your images to be seen, you need to optimize your Pinterest Profile, Boards, and Pins for Pinterest SEO. Just like Google and YouTube, Pinterest relies on its own algorithm to decide which pins come out when someone searches for “beautiful red chairs” or “how to style your hair”.
Your job is to optimize the Pinterest profile, personal boards, and pins with the right keywords to tell Pinterest’s algorithm what your brand, boards, and individual pins are about. That way, it can categorize them and show them in search results for your targeted keywords.
Join Group Boards and Tailwind Tribes
One of the fastest ways to grow your presence on Pinterest is to join group boards. Unlike your personal boards, group boards have multiple members. Often, they also have tons of followers. This increases your pin’s reach.
For example, say that you have 2,000 followers. And, you’re able to join a group board with 20,000 followers. That means instead of your pin being seen by your 2,000 followers, pinning to the group board allows to you have potentially 10x the reach.
The best part about it is, you can join as many group boards as you want. The downside is, joining group boards isn’t easy. It’s like auditioning for roles as an actor or actress. You’ll get rejected a lot.
But, it only takes a handful of good group boards to significantly boost your Pinterest account and the traffic it can drive to your website.
Besides group boards, you can likewise use Tailwind Tribes. Tribes is a feature of the Tailwind app. As such, you need to subscribe to Tailwind in order to use it.
It works very similarly to group boards. But, the biggest difference is that you’ll need to repin an image from the tribe for every pin you post there. While this is an extra chore, it ensures good engagement within the tribe. That helps everyone in it.
How to Make Money on Pinterest With a Blog
Now for the part you’ve been waiting for: how to actually make money on Pinterest. In this first section, we’ll focus on how you’ll be able to make money on Pinterest with a blog. Then, in the section below, you’ll see how you can likewise do so without a blog.
Use Pinterest to Drive Traffic to Your Blog
The best way to use Pinterest to make money online is to drive traffic to your blog. Depending on what niche you’re in and how well you’re able to make other Pinterest users click on your pins, you can drive anywhere from 1,000 to over 400,000 monthly page views to your blog.
Yes, that last number is not a typo. In fact, I’ve seen some individual bloggers get over 500,000 monthly pageviews just from Pinterest alone. Just imagine what you can do with that.
That said, even 30,000 to 60,000 visitors to your blog each month will let you make a good living for yourself.
Once you’re able to consistently get traffic from Pinterest, it’s now time to start making money.
Make Money with Ads
The easiest way to make money from Pinterest with a blog is with ads. Ads will let you earn anywhere from $1 to $20 per 1,000 visitors to your site.
Why the huge gap?
It’s because a lot depends on the ad network you join. The most basic, Google Adsense often pays $3 per 1,000 visitors or lower, depending on what niche you’re in.
But, if you sign up with premium ad networks like Mediavine and AdThrive, you can easily push that amount to between $10 to $25 per 1,000 visitors.
That means if you’re able to drive 100,000 visitors a month to your blog via Pinterest, you stand to make anywhere from $1,000 to $2,500 each month in passive income.
Make Money with Affiliate Marketing
While ads are as passive as they come (you don’t need to do anything), you need a lot of visitors to make a substantial amount of money.
Another way to boost your ad income is to use affiliate marketing. That is, to add affiliate links to products and services. If someone you refer through the link buys an item, you earn a commission.
Since commissions often pay more than ads, you don’t need a ton of traffic in order to earn as much money with affiliate marketing.
Sell Your Own Course or Service
Another option to affiliate marketing is to create your own products. This way instead of recommending products for commissions, you’ll be able to earn the entire price of the product because you own the product.
Make no mistake, this takes a lot more effort compared to affiliate marketing. And, there’s a lot more after-sales work as well.
But, you do own the product. That means you get to control how much it costs as well as all the other details. With affiliate marketing, you don’t have control. If the company decides to slash the commission rate by 50% then your affiliate earnings will drop by half overnight This is what has happened to Amazon’s Affiliate Program of the past few years.
So, while creating your own product or service takes a lot more time and effort on your part, it also gives you complete control over all the details of those products.
How to Make Money on Pinterest Without a Blog
In case you don’t want to start your own blog or aren’t ready to do so yet, you can still make money on Pinterest without a blog.
Here are a few ways to do so.
Use Affiliate Links on Pinterest without a Blog
One way to make money on Pinterest without a blog is to directly place affiliate links on your pins. This bypasses the process of having it go through your blog.
Sounds like a great idea. And, it cuts out the need to build your blog and brand, right?
While it looks good in concept, it doesn’t work as well as using affiliate links on your blog. That’s because people are going to the affiliate product cold. By that, they don’t get any information or introduction to the product they’re about to see. More importantly, you’re not able to market them or convince them that the product is worth buying.
In contrast, if they go through your blog and read a full review of what the product is, how it works, your experiences with it, and why it’s worth investing in, the odds of them buying that product dramatically increases.
You can think of it as shopping for something. We always want to know what we’re buying. And, the more information we have on hand, the more likely we’ll be able to decide to buy that item.
In contrast, you’re not going to plunk down your hard-earned cash, especially for items that cost over $30 or $50 when you aren’t sure what benefit it will give you, right?
Become a Pinterest Virtual Assistant
Finally, you can become a Pinterest Virtual Assistant. Here, you’ll be offering your Pinterest expertise to others. In exchange, you’ll get paid for helping them grow their Pinterest traffic and followers.
A Pinterest virtual assistant can make as much as $50 an hour. But in most cases, the fees will be on a monthly basis because it takes a while before you’re able to see good traction on Pinterest.
Depending on which services are included, Pinterest VA packages can range from $200 to over $2,000 a month. The more tasks and duties involved, the higher the cost.
Thus, the better you are at producing results, the higher the potential income you’ll be able to make. More importantly, showing your clients that you can help them make more money from Pinterest ensures that they keep your contract going month after month. This allows you to earn a more consistent income.
As you can see, there are many ways to make money on Pinterest. You can create a blog or do so without a blog. While both work, I highly recommend going with your own blog. This gives you more flexibility later on as you’ll be able to add more monetization strategies.