What should I blog about?
If that’s a question you’ve been struggling to come up with the answer to, then you’re on the right track.
That means you know the importance of picking the right topic. As such, you’re putting a lot of effort into it.
That said, coming up with the perfect blog niche isn’t easy. In part because it’s a long-term commitment. You’ll want something you can still blog about 5 or 10 years from now.
Just as importantly, what you write about determines the earning potential of your website.
Choose correctly, and you have the potential to make millions.
Pick incorrectly, and you may find yourself working 10x more than other people to earn half of what they make.
So what are the most profitable blog niches?
I’ll break them down for you below. You’ll know which topics offer the highest earnings potential. How blogs in each niche makes their money. And what you need to get started in that niche.
Sounds good, let’s get started.
What is a Good Blog Niche?
A good blog niche has 3 elements. These are:
Altogether, these elements will allow you to sustain your blog, make money from it and offer your audience something uniquely valuable.
Let’s take a quick look what each component does.
Ideally, you want to be passionate about what you do. But, it isn’t always necessary to be super passionate about the topic you want to write about.
That’s because the niche you might be passionate about may not pass the other 2 criteria below.
However, at the very least, you need to be interested in the niche.
This ensures that:
- You don’t get bored after a few months
- You won’t hate writing about it or even start avoiding blogging
- It reduces the risk of burnout
- You’ll enjoy what you’re doing
In short, being interested in what you’re blogging about ensures that 5-10 years from now, you’ll still be excited about what you’re blogging about.
This criteria is a requirement if you plan on making money from your blog.
The thing is, not all niches are profitable, although you’ll probably find a way to monetize just about any niche out there.
But, their profitability potential can vary.
You can think of it like a 9-to-5 job, in that some jobs have a higher average salary than others.
Here are a few examples,
- Doctors average between $100,000 to $300,000 a year depending on their specialties
- Lawyers get paid around $150,000 a year
- Software Engineers earn about $100,000 to $150,000 a year on average
- Bank Tellers take home about $30,000 annually
- Teachers earn between $35,000 to $60,000 a year
- Police Offices make between $40,000 to $65,000 yearly
The same is true for blogging niches in that some topics offer higher potential for earnings. That’s because they may have:
- Larger audience/market
- People are willing to pay more for their products
- The solution that’s being offered in that niche changes lives
- And a few others
Finally, you need to know something about the niche.
That’s the only way you’ll be able to write something substantial and useful for your audience.
In an ideal situation, you’ll have vast knowledge on the topic. Or, you already have years of experience in the niche because it was your job or hobby.
But, it’s not a necessity.
That’s because you can approach it as someone who’s learning about the topic. Here, your blog will take readers on a journey with you.
Of the 3 this is probably the most flexible.
Why It’s Important to Choose a Profitable Niche?
Above you’ll notice that one of the most important elements of a good niche is profitability.
Success is Measured by Money & Status
We measure success by money or status. In blogging, earnings play a big a role as the number of followers you have.
That’s why you see bloggers how people their income reports. It proves to readers they know what they’re talking about.
And, if you want to learn how to make the same money they’re making, you ought to follow them.
You Got into Blogging to Make Extra Cash or Become Self-Employed
Another reason is that most people get into blogging as a means to make extra income or to hopefully become self-employed one of these days.
If your niche isn’t a profitable one, you’re effectively sabotaging your chances of making money.
After a while, you’ll just stop blogging because it doesn’t produce the results you need it to.
Blogging isn’t free.
Like everything, there are costs involved in starting and maintain a blog.
This is over and above the time and effort you put into you blog.
Here’s a basic breakdown of what it costs to start and run a blog for a year.
Where to Get It
In addition, it’s a good idea to invest in courses to speed up your learning curve.
In total, that’s just over $600 to run your blog for an entire year.
The good news is, it comes out to $50 a month.
This makes it one of the lowest capital businesses to start.
Most Profitable Blog Niches for Bloggers
Now that you know why earning a profit from your blog is important, let’s get to the fun part.
The best blog niches you can choose for profitability.
How to Make Money
Teaching people how to make money is one of the most profitable niches around.
People want to make money. That simple.
Whether it’s to quit the job they hate, put extra cash in their savings each month or start a business of their own, this gives them a shot at reaching that goal.
As a result, everyone’s always interested in it.
More importantly, people are willing to pay more money if you can teach them to make money.
Just think about it. Would you be willing to pay more money for:
a.Something that teaches you to decorate your home, exercise or create a new recipe
b.Something that teaches you to make an extra $1,000 a month
In all likelihood, you answered letter (b), right?
If you look around, the top earners in this field make 6-figures a month or more, including
- John Lee Dumas
- Pat Flynn
- Melyssa Griffin
- Amy Porterfield
The Personal Finance niche is very closely related to making money. But, it includes other sub-topics including saving money, budgeting, investing and a few others.
Because it also deals with money, making a living and saving for the future, it’s another niche that’s directly related to your earnings and net worth.
This makes it very lucrative as well.
One the best things about this niche is that it’s HUGE. Thus, you can choose a few sub-niches to focus on, including
- Saving money
- And so on
It’s also adjacent to the “make money” niche. So, while you don’t need to teach people how to make money by starting a business, you can help them improve their careers, job status, or monthly earnings.
This includes things like:
- Talking about high paying jobs
- Ways to make extra cash on the side
- How to earn or save money from things you already do on a daily basis
Big bloggers in the niche include:
- Ramit Sethi
- Michelle Schroeder-Gardner
- Rosemarie Groner
Health & Fitness
Health and Fitness is probably the broadest niche around. That’s because it covers a lot of different sub topics between them.
This is why you’ll notice that many of the personal blogs in this niche focus on specific sub-niches.
In contrast, large digital media firms take on the entire health & fitness topic and everything in it.
A few examples of the large, all-encompassing health blogs are:
In contrast, those run by a person or a team of them aren’t as broad. Although you’ll still see a few fairly large ones including
- Dr. Axe
That said, you can find success in the health and fitness niche by starting in one sub-niche and working your way up. A few examples of now successful blogs that started smaller are:
- Nerd Fitness
- Easy Living Today
Food is another huge niche.
It’s a bit tougher to earn from it because people like searching for free recipes.
But, because of the vastness of the market, you’ll be able to find ways to monetize your blog simply because you’ll have much larger traffic compared to many of the niches on the list.
That said, if you want to become a food blogger, you need to be able to:
- Create your own recipe ideas
- Prep, cook food or bake
- Take amazing photos on your food in different stage of cooking
- Present the recipe along with the photos in well-designed manner
Much like the high-end restaurants you’ve eaten in, food blogs are as much about design and presentation as they are the food.
Some of the successful food bloggers around include
- Pinch of Yum
- Deliciously Ella
- The Pioneer Woman
Photography is one of the most popular hobbies around.
In addition, the photos are now a huge part of life.
- Bloggers, website owners and designers use them for their business
- Everyone else likes to be able to take amazing photos of themselves and their friends thanks to our “Selfie-generation”
What’s great about photography is that you can monetize the niche from so many angles.
- People like looking at photos which brings in lots of traffic = Ad revenue
- Photography equipment = Earnings from affiliate products
- Teaching photography and photo editing classes = Selling eBooks, courses and coaching
- Offering your own photography services (weddings, events, etc.) = Earning from services
So what’s the catch?
Taking great photos is both art and science. You need both.
In addition, you’ll need to be adept at Photoshop and other software that’s used in the industry to edit and “prettify” photos.
If you have those skills, the photography niche can be a very lucrative one, albeit quite competitive.
Among the top blogs in the niche are Darren Rowse’s Digital Photography School.
Beauty & Fashion
Beauty and Fashion is another very popular (and profitable) niche.
Not only can you make lots of money from it (think Kim Kardashian and the like)…
It also comes with the extra bonus of getting invites to awesome events and getting interviewed by TV shows and well-known media outfits.
Better yet, there are so many media avenues you can take.
In addition to your blog, there’s Pinterest, Instagram, YouTube, Facebook Live and many more. This allows you to be everywhere.
Done correctly, you have the ability to reach millions of viewers. That’s not something all the popular niches are able to promise.
The downside, it’s very competitive.
This means you need to know what you’re doing. And, have a personality that your audience can relate to.
Digital marketing is closely related to making money simply because many of the “Make Money” blogs teach you how to earn a living online.
That said, digital marketing is a bit more specific.
It focuses on the technical side of online marketing. This includes:
- Email Marketing
- Link Building and Outreach
- Social Media Marketing
- And so forth
In contrast, “making money” blogs can focus on entrepreneurship, online businesses, and a host of other topics.
As such, digital marketing focuses a lot on experimentation and creating case studies. It also involves getting into the technical side on building websites and driving traffic to them.
A few big names in this niche include
- Neil Patel
Lifestyle is another huge niche. But unlike the others on the list, it covers a broad list of topics.
In general, lifestyle is a way of living, be it a hobby or the way you enjoy things.
Within it, here are the niches that stand out.
Travel blogs are big business because who doesn’t like to travel.
And when you travel, there’s quite a bit of recon and preparation involved.
That’s where travel blogs come in. You can help your readers:
- Research their destinations to optimize their time there
- Figure out how to budget their trip
- Choose which airlines, hotels, trains and other travel arrangements
- Navigate airports, train, bus stations
- Know what to pack (and what not to) so they don’t get into trouble with the TSA or violate specific laws some countries may have
And that’s just a short list of the things travel blogger offers.
What’s great is that in almost each of these items, there’s an opportunity for profit.
However, the biggest ones are in the airfare and hotel reservations. These offer the highest earning potential due to the commissions you can make from airlines and hotels.
Like food bloggers who get comped for their meals, travel bloggers also receive freebies from airlines and hotels. Although, you’ll need to prove your worth first (often based on how many readers and followers you have).
Here, you help other parents with almost anything. This makes the niche very broad.
But, you’ll also have a very engaged audience that can relate to you – other parents.
This makes it easier than some of the other niches to connect with them. In doing so, they’ll be more open about sharing their experiences and letting you get to know them better.
Within the parenting niche, there are a ton of topics you can focus on. This is also why you’ll see many of these blogs focus on a few sub-niches including:
- Pregnancy and giving birth
- Raising infants and toddlers
- And others
Doing so allows you to get a more targeted audience.
If you know design, décor and remodeling, you need to get on Pinterest. This niche is very specific in that it is image-based.
That’s because the best way to show a design or a remodel is visually. As such Pinterest is the way to go here.
Whether it’s store-bought or DIY, your ability to improve your home’s looks and functionality makes this niche very attractive.
Homesteading, or living a lifestyle of self-sufficiency, ranks among the biggest niches around.
And, because it’s a very broad topic, it allows you to talk about different sub-topics. Many of them offering excellent profit potential because you’re learning or building something for yourself.
Like homesteading, survival is another HUGE lifestyle niche. It is also very similar in terms of its profit potential.
That’s because, once again, you’re teaching people to survive on their own. This gives you an opportunity to charge for your knowledge.
In addition, you can promote products they can use that will help them survive in different environments and circumstance.
Again, like homesteading, the sheer size of the market makes it prime for earning a good living from display ads as well.
Cleaning & Organization
Cleaning and organization is one niche where knowing your way around your home and doing things yourself really pays off.
This allows you to help other homeowners tidy up and organize their homes to make them look great.
Besides getting rid of clutter, you’ll also be able to promote products that help other people clean up. This includes cleaning products, storage and organizing equipment.
Additionally, you can teach people how to organize their homes and their lives via ebooks and courses.
Gardening rounds up our profitable lifestyle blogs.
From a blogging perspective, it’s very similar to homesteading and a bit related to home décor. That’s because homesteading uses gardening as a means for food.
And, most homeowners take advantage of their yards and gardens to make their homes more beautiful.
That said, gardening isn’t as profitably as the other two simply because you’re more reliant on promoting products.
To a degree, you can teach others how to garden, but it’s somewhat limited. This is why you’ll only see a few gardening blogs do the latter successfully.
Personal development and self-help blogs help you live a better life.
Who doesn’t want that, right?
But it isn’t just about helping you be better. The more successful blogs in this niche help you solve a problem.
Often, the most serious the problem, the more profitable it is.
That means blogs on productivity and time management may not be as profitable as those that help you overcome anxiety, depression and other more serious issues.
- Zen Habits
- Michael Hyatt
- Tiny Buddha
This is a hidden gem with very high earning potential.
Just try looking around for copywriting courses. And you’ll notice that the top-notch ones easy charge at least $500, $1,000 or more for their courses.
That’s a lot of money.
But again, they can do so because having this skill allows you to earn more money, be it as a copywriting, starting your own copywriting business or selling more products on your blog.
However, the niche is very technical.
That is, you really need to know copywriting very well. Ideally, you’ve worked in the industry or with clients whose names are well-known.
Experience, clients you’ve worked with and results mean a lot.
If you have these elements, you’ve got a good chance of earning 6-figures as a copywriter or teaching people to write great copy.
Successful blogs in this niche include:
- Copy Hackers
This is somewhat related to copywriting and digital marketing. But, it focuses on the general topic of marketing.
Because all businesses, be it off- or online are geared towards selling something, marketing is essential for them.
This makes marketing blogs very lucrative because it helps you earn more money by knowing how to reach more people and delivering the right message to them.
Not all blog niches are created equal.
While almost all niches will let you make money from them, some are more profitable than others.
This means that choosing the right niche is crucial.
It gives you a better chance:
- To start making money faster/earlier
- Earning money with less struggle
- Of making more money in the long-run
The list above breaks down the most profitable niches around. And explains their pros and cons as well as big blogs there earn a living.
What about you, what niche is your blog in or are you planning to start a blog in?