Is blogging really worth it?
If you’re reading this, you’re probably wondering whether it’s worth your time or not to start a blog.
After all, it take a lot of work and time to do so.
Plus, you’ll need to learn a lot of new things to get your blog up and running.
Well, I can tell you from experience that it’s been more than what I’ve expected.
And, people whom I’ve asked and surveyed seem to think so as well.
Below are some of the biggest takeaways from myself and other bloggers on why they started a blog.
More importantly, why you should too.
How Blogging Benefits You as a Person
Nowadays, people often see blogging as a way to make a living. And, because of that, its easy to overlook its other benefits.
One of these is how it affects you as a person.
While I can’t speak much about how it has affected most bloggers, I can say what I’ve learned from my own experience and a few of my other blogger friends as well.
You Learn Discipline
Discipline is one of the first things you learn. Whether it’s writing content, promoting or doing the administrative work, you need to be consistent about it.
This is especially true if you’re blogging with a full-time job. That’s because you know you have some kind of fallback to rely on. That allows you to slack off every now and then.
But, if you want to see any progress with your blog, you need to sit down and blog on a regular basis. And, put in the work.
It Helps You Understand Yourself Better
Blogging is all about relationships.
Its your relationship with your audience and other bloggers. Both help you understand yourself better. This includes who you are, what you do and how you can contribute to the world.
It Gives You a Voice
This is one of the main reasons why some people start blogging. They want to be heard.
Your blog gives you a platform where you can say what you want, help others and make a difference in the world.
At times, it lets you vent your frustrations as well.
You Learn to Take Action
Besides creating a plan and formulating a schedule, you need to take action.
I guess that’s part of running your own business, especially in the early days.
When you have do everything yourself, you quickly realize that nothing gets done if you don’t get up and do it.
Just as importantly, there’s no time to sulk or feel sorry for yourself when you fail.
That’s very different from office work where you’re responsible for a few tasks. You can rely on accounting, personnel and marketing to do their own jobs.
Here, you’ll need to do even the most trivial of things. Otherwise, no one will.
You Become Accountable to Yourself
This is probably one of the biggest things I’ve learned.
Don’t get me wrong.
My parents, life, school and work have all taught me a lot about accountability and taking responsibility for my actions.
But, with blogging, it becomes very real very fast.
If you make a mistake, there’s nobody else to blame or point to.
If things don’t work out the way you planned, you know you messed up somewhere. Or need to improve on something.
This makes accountable for every move, every penny spent and every second you choose one thing over another.
Why Start a Blog: Your Motivations for Blogging
Like everything else, people start their blogs for one reason or another.
While this can be anything, there are some reasons that stand out more than others.
Here are some of the biggest reasons (and motivations) for starting a blog.
Who knows? You might not realize that some of them.
This is by far the #1 reason people get into blogging.
What’s great about blogging is that it has grown to the point where you can easily make a full-time living doing it.
That is, of course, if you’re patient and follow the right steps.
Even better, there’s a lot of opportunity to make 6 figures blogging. And, for some, the ability to take home 7 figure annual paychecks.
That wasn’t always possible.
But, because of how the market has grown, there are so many more opportunities to make money with your blog nowadays.
Live Your Dream Life
Along with being self-employed, this came out as the top choice in a survey I did recently on why bloggers started their blogs.
You see, having all the money in the world doesn’t really mean a lot if you’re trapped in a life you don’t like.
I guess that’s why they say money doesn’t buy happiness.
But, that’s one of the things blogging can fix.
Sure, it lets you make money…
More importantly, it lets you work
- when you want to
- where you want to
- however way you want to
That, along with your relationships, are what makes life well worth living.
Outlet For Creative Expression
This was another popular answer to my survey.
I’m more of a numbers guy. So, this didn’t stand out for when I was thinking of what possible answers people may have to my survey.
But, I’m glad many people mentioned it.
Blogging lets you say what you want without censorship. It also lets you express yourself.
That includes intellectually, emotionally and personality-wise.
Think about it.
You can write about what you want.
You decide on how you want to write it.
And, you get to choose the format or media it comes out in.
Create Something That’s Your Own
You probably already know this.
Building someone that’s your own is very fulfilling.
That’s why as kids, we liked building things.
And that’s what blogging is about. It’s about building something that’s your own.
Just as importantly, it ensures that you’re in full control.
That’s not something you can be sure of with Facebook, Instagram or YouTube. Although all of them are very effective ways of making money as well, you can lose your account in an instant.
That’s happened to other bloggers when Facebook or some other social media platform decides to close your account.
With your own blog, you own everything.
Build An Audience
This is one of the main reasons blogger put a lot of time and effort into driving traffic to their websites.
It’s to grow an audience.
Sure, your blog may get tens or hundreds of thousands of visitors a month.
But, your audience is different your other blog visitors.
They’re the ones who come back to visit your site time and again.
They’ll also be the ones who’ll keep sharing your new posts.
And eventually, they’ll be the one who’ll be buying your products.
In short, your main audience will be those who know, trust and like you.
That said, the hard part about your audience is building it.
Often, it means providing a lot of value up front before even asking for anything in return.
This is something than an online presence can do. So, it’s not unique to blogging.
That said, blogging allows you to establish yourself as an authority in your niche.
Doing so will take time, often a few years at least. But, once you’ve done so, you’ll be where people will go to if they want to learn about something about that topic.
This gives you the opportunity to build your brand, audience and reach.
Plus, you’ll be able to teach others what you know.
Besides extra income, blogging also opens new opportunities. This includes partnerships, collaborations and even speaking engagements.
You’ll get the chance to create products, giveaways and run events alongside brands and other bloggers.
Just as importantly, speaking at conferences gives you access to new audiences.
In some cases, large media outlets like the Today Show or Fox News may even come calling.
Earn More Money
While many bloggers look at blogging as a way to achieve financial independence, that’s not always the case.
There are actually some people who like or love their jobs.
As such, blogging helps them supplement their current income.
And, because we live in a material world where you need to spend to eat and put a roof over your head among other things, the extra cash helps.
Blogging gives you that.
Just as importantly, it allows you to work at home, a laptop and internet connection. You also don’t have to invest a lot of money to get started.
Tell Your Story
Blogging, more often that not, is about your personal journey.
By skimming through the titles of your blog posts from the oldest to the newest, it’s easy to see where you’ve been and where you are.
To a point, it also gives you a hint of where you’re headed.
That’s why blogging is so powerful!
It lets you tell you story. And, in the process touch other peoples’ lives by helping them.
The best part is, these people will let you know. Once you get a big enough following, you’ll get emails telling you how much you’ve changed their lives.
And that, makes all the frustration during the early days well worth it.
Meet New People
Blogging opens doors.
It’s surprising how many people I’ve gotten to know thanks to my blogs.
I’m basically an introvert. So, I don’t really like events where you mingle with lots of people. Instead, I prefer much smaller groups to hang out with.
As such, this is why I probably feel this more than most people.
Blogging lets you meet people from all walks of like, no matter where they are in the world. This includes people who come across your blog, your loyal readers, other bloggers and even brands.
Help Others Or Solve An Important Problem
Blogging is all about helping your readers. More specifically, helping them solve a problem they have.
If you’re thinking of making money with your blog, this is the one formula that works.
But, it’s not all about you.
When you know something, the most satisfying thing is to use it to help others, especially it it can help them fix a big problem in their lives.
This is one the the biggest privileges bloggers have.
Learn About Your Topic
Your blog will likely focus on one or a few niches. As such, this gives you the chance to learn more about your topic/s.
In part, it’s you doing research to know more about your industry.
Sometimes, it will be you looking for information for your blog posts.
Yet, other times, it could be learning from your fellow bloggers though your casual conversations.
Whatever the case may be, being in a niche often means getting to know it intimately over time.
Quit Your Job
Let’s face it, majority of people don’t like their jobs.
And, if you’re not a fan of yours, then blogging is a way out.
It gives you the opportunity to gradually work your way up to being able to quit your job.
The best part is, you can blog with a full-time job.
And, as your blog grows, it will be able to slowly replace the income from your 9-to-5.
This relieves you of the pressure that some people feel when they start a business, which often means they need to quit their job as well.
Get Out Of Debt
Student loans are one of the biggest problems most college graduates are burdened with.
Unfortunately, they never go away.
And, they’ll keep eating away at your salary till you pay it off completely.
That’s why having supplementary income from blogging goes a long way.
If anything, it can help you reduce the burden of your student loans so you take home more of your monthly income.
In the process, it will help you get out of debt faster.
Become Influential Or Famous
This is probably on the bottom of my list. That’s because I prefer lying low.
But, if you like becoming well-known or influential, blogging is definitely one of the best ways to get there.
While all the fame is great, it’s your influence that makes all the difference in the world.
It gives you the ability to shape people’s thinking.
Create Jobs For Other People
As your blog grows, one of the thinks you’ll quickly realize is that you need help.
More importantly, the only way to scale your blog is if you find the right people to help you.
This allows you to create jobs for others.
In the same way blogging lets you be self-sufficient, hiring a VA, proofreader, copywriter or social media manager also helps them in the same way.
For me, that’s one of the most satisfying things about running your own business. You get to help others do what they enjoy doing.
Building a successful blog takes a lot of hard work.
But, it’s far worth it.
It will help you learn about yourself and grow as a person. Just as importantly, it will allow you and your family to be self-sufficient. So, you never have to rely on a 9-to-5 job.
Why did you start a blog? Let me know in the comments below.