What Kind of Blog Do You Need to Start to Make Money

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With so many types of blogs around, it can get confusing when you’re staring out.

Which kind should you start?

There are niche blogs, podcasts, review sites, affiliate blogs, contributor sites and many more.

Then, when you’ve got that figured out, you’ll still have to choose a niche.

If that all sounds confusing, worry not.

In this article, I’ll go through everything there is to know about the type of blog you choose to start. 

I’ll also explain why it’s important to know the kind of site you want to create. (Hint: it has to do with how you’ll make money later on.)

Type of Blog vs. Blog Niche: What’s the Difference?

In this article, we’ll be taking a look at the different types of blogs you can start.

It’s important to understand the kind of blog you’re creating so you can plan appropriately.

Often, the type of blog you choose may determine what kind of traffic (visitors) it receives as well as how you’ll make money from it.

That said, one thing I’d like to clarify before going any further is that your blog’s type is different from its topic or niche.

Your Blog’s Niche

Your blog’s topic or niche is what your blog is about. 

In short, it’s the subject you’ll be writing on.

Here are some examples of popular blog topics you’ll find on the web.

  • Travel
  • Health
  • Food & Nutrition
  • Fitness
  • Beauty and Fashion
  • Technology
  • Personal Development
  • Personal Finance
  • Arts & Crafts
  • Sports and Hobbies
  • Tech & Gadgets
  • Gaming
  • Relationships
  • Parenting & Family
  • DIY and Woodworking

Another point I want to make is that the topics you cover in your blog don’t necessarily have to be the same as those that other blogs in your niche do.

For example, if your blog is about food, you can create all sorts of recipes. You can likewise talk about the different ingredients and show your audience how to prepare the basic dishes, like soups, stews, rice, and pastries.

That’s one approach you can take.

However, it isn’t the only one.

You can likewise take a more focused approach. 

Instead of covering all sorts of recipes, you can just choose one kind of meal or diet. For example, you can create a vegan blog or a blog about the Paleo diet.

That narrows your main subject matter down to a specific subset of the food niche.

Here’s another example…

Let’s say you choose to start a vegan blog. 

As such, you’ll be writing about anything vegan-related. This can include vegan recipes, how to become vegan, its benefits, transitioning towards a vegan diet and maintaining the diet.

Notice the two varying approaches you can take even if you choose the same niche.

This is what’s so great about blogging. 

There are so many different ways you can do things to make your yourself stand out even in a niche with so many other ‘similar’ blogs.

If you want to learn more about figuring out what to write in your blog, check out my post on how to choose your blog’s niche.

The Type of Blog You Want to Create

type of blog

In addition to choosing your blog’s main topic or niche, you’ll also need to decide what kind of blog you want to create.

This is the approach or perspective you’ll be using when you talk to your readers.

To give you an example, let’s go back to the food niche.

If you look around, you’ll see all sorts of different kinds of blogs that talk about food. Here are some sites you’ve probably already come across without realizing what type of blog they really are.

  • ‘How to Cook’ Blogs. These blogs teach you how to cook. They’ll often have videos of the chef or home cook creating the recipes. But, their focus isn’t showing you all sorts of delicious recipes. Instead, it’s to teach you how to cook. This can include the different types of knife techniques, or explain the difference between stocks, soups, and stews.
  • Recipe Creation Blogs. This is probably the most popular type of food blog. It somewhat overlaps with the “How to Cook” blog in that it will have portions where it will teach you how to do things in the kitchen. But, the main focus is presenting you with delicious looking recipes. Often, these blogs will have uber-beautiful images of the dish at different stages of preparation. And, they’ll give you a recipe card at the bottom.
  • Blogs that Compile or Have a Database of Recipes. These are often run by bigger digital media companies. They’re somewhat similar to the recipe creation blogs. But, they’re less personal. There’s no blogger talking to you or guiding you through the recipe creation process. That means there are no personal opinions and tips along the way as well. Things like whether this type of eggs is better than another or which brand of baking products they use are non-existent because there’s no food blogger present. Instead, these sites just show you the recipe with the ingredients and instructions. However, the biggest advantage of this type of food blog is its larger searchable database of recipes. Often, you’ll also be able to filter for cuisine, diet type, allergy restrictions and all sorts of options.
  • Nutrition Blogs. Nutrition blogs are food-based blogs as well. But, they’re less focused on recipes and food. Instead, they talk more about healthy eating. They will still show you recipes, but fewer of them. And, when they do, there’s a specific health reason for it. For example, meals to lower your blood pressure or recipes under 300 calories.
  • Product Review Blogs. This kind of food blog focuses on kitchen appliances and products. They show you how to choose a product and the differences between types of a certain product. For example, if you’re looking for a juicer, they’ll explain the difference between citrus, centrifugal and masticating juicers. Plus, they’ll also do product comparisons as well as specific brand and item reviews.
  • Travel Food Blogs. These blogs don’t focus on cooking, nutrition or recipe creation. Instead, they show you different places where you can find delicious food. Depending on the blog, they may focus on one city, state, country, continent or travel around the globe. These websites will likely show you food from different cuisines as well as which establishments to eat at when you’re at a particular city.

In some cases, you’ll notice that these sites will stick to one particular type of blog. But, on many occasions, they’ll be a mix of different kinds. 

For example, if you have a recipe creation blog, you may have a “how-to” category or a section on “kitchen product reviews”.

Did you notice how many variations there are?

That means you have the option to choose what kind of blog you want to create in addition to choosing what your site will be about (ie. your niche).

So, there’s no real limitation. 

That’s the beauty of blogging!

But, often enough, you’ll notice that each blog will have one dominant type. That helps because your readers will know what to expect.

For example, someone who’s looking for quick recipes for dinner will almost immediately bounce from a kitchen product review site. In the same way, they won’t like to spend time on a nutrition blog.

That’s because they have a specific intention, which is to find a dinner recipe.

As such, focusing on one main type lets your readers know what you’ll be talking about. 

This is what makes them keep coming back to visit your website.

Does that make sense to you? 

Hopefully, it does. Let me know in the comments below.

What Types of Blogs Make Money?

 Simply put, almost any type of blog can make money.

It all comes down to who your audience is, what your blog talks about and what problems your readers need help with.

So why did I bother going through the differences between your blog’s niche and type?

It’s because they both affect how your blog will make money.

In short, 

  • Your niche will influence what products or services you’ll be able to sell. 
  • Similarly, the type of blog you create will affect whether you’ll end up making more money through advertising, selling products or offering services.

More specifically, it’s a combination of the following factors:

Matching the type of blog with the method of monetization

The kind of blog you decide to go with will somewhat influence the type of monetization strategy you’ll take.

Here are some examples:

  • Curation blogs thrive on virality. Because of that, they’re able to draw lots of visitors. More importantly, if you look at these blogs, their content often focuses on entertaining readers. There’s a reason for that, people like sharing what’s funny, interesting, curious, weird and so on. As a result, the best way to take advantage of the huge amount of traffic in terms of monetization is via display ads. This is why this type of blog focuses on advertising revenue the most.
  • Review blogs are very different from curation blogs. Instead of focusing on information and entertainment, the goal here is to help consumers choose the best product available. Because of this, it’s easy to see why these blogs make most of the earnings from affiliate income. After reviewing products, they can easily recommend the item and tell you where to purchase it online.
  • Niche blogs focus on a certain topic. As such, they talk a lot about it. And, in all likelihood, the readers who frequently visit these blogs are interested in that specific niche. So, selling products or services related to that topic becomes the most common type of monetization. For example, food blogs will often sell recipe cookbooks or show you how to start and make money with your own food blog. Everything centers around food (their niche).
  • How to blogs focus on helping you learn or get better at doing something. This can be anything from DIY, woodworking, training your dog or building your own computer. So, if you follow the flow of things, the people who visit these blogs are likely interested in more information about whatever the subject is. As a result, the most obvious method of monetization is to sell eBooks or courses that teach you more about the topic. They may even offer services like one-on-one mentoring or guidance. They can likewise offer to do the task for you for a fee.

Your Niche

Some niches offer more earning potential than others. But that doesn’t mean you’ll necessarily do better in that niche.

Here’s why.

  • In general, niches that are related to money, jobs or your ability to provide for yourself and your family offer more earning potential. The reason is that people are more willing to spend money knowing that it will help them get promoted, make a living on their own or earn a higher income. So, it becomes an investment.
  • Another type of niche that offers good earning potential are those that solve problems, especially the troublesome ones. This is why you see a lot of blogs that are built around weight loss, skin care, dating, health problems, and other similar issues. Just think about it, when you have a nagging problem that affects your self-esteem or confidence, wouldn’t you go to farther lengths to fix it?

Their downside is that there’s also a lot more competition.

On the other hand, smaller or less popular niches may not have as many readers or bring in as much traffic. As a result, fewer blogs cater to them.

While these niches may seem like they have a lower potential for success. That’s not necessarily true. The reason being that you have a better chance of becoming an influencer or authority in that niche.

As such, when it comes to choosing a niche, you’ll want to ask yourself: 

Do you want to be the little fish in a big pond or the big fish in a small pond?

Either way works. 

That is, you can earn very good money whichever way you choose. It all comes down to how you implement and execute your strategy.

Here’s why.

  • In the first scenario, because of the large amount of traffic, you don’t have to be the “top dog” to get enough visitors to do well.
  • In the latter scenario, it will be easier to get to the top because there isn’t a lot of competition. This will let you get enough readers to likewise do well.

So, which should you choose?

Go with what you’re more comfortable with. 

More importantly, ask yourself: how can I differentiate myself from everyone else in the niche?

This is the reason why visitors will come to your blog and keep returning. If you have nothing unique to give or show them, there will be no reason for them to go out of their way to visit your blog.

Especially not when there are another hundred or thousand other blogs saying the same thing.

So, the key is differentiating yourself while providing value.

The good news is, whichever you choose, you’ll be able to scale both methods when your blog gets bigger.

  • In the first case, the market is so big all you need to do is build your brand to get more visitors.
  • In the second case, once you’ve reached a saturation point on the topic, you can always add a related subtopic. And, keep doing so. This is what blogs like Robb Wolf have done. After becoming one of the biggest authorities on Paleo, he now also covers other topics including sleep, fitness, weight loss as well as autoimmunity and inflammation.

Single Niche vs. Multi-Niche Blogs

While we’re on the topic of blog niches, it’s worth mentioning that you can stick to one single subject or broaden your discussion to cover multiple subjects.

First, let me explain what each of them is:

  • Single niche blogs focus on one topic. For example, you have a travel blog. As such, everything you talk about is related to travel. You don’t talk about personal finance, DIY or creating recipes unless they’re somehow related to travel.
  • Multi niche blogs cover many different topics. For example, you have a blog. In it, you focus on everything under the sun. You have a category about cooking, another about parenting and a couple more, including arts & crafts and travel.

Notice the difference?

The breadth of coverage is what differentiates the two blogs. The first one is narrow, the second is broader.

So, which is better?

It depends.

Why Single Niche Blogs are Better

When you’re starting out, single niche blogs are better. 

That’s because you focus all your efforts into one topic. Because of this, your readers know what to expect. 

For example, if your blog is about pregnancy and childbirth, they know the next article will be centered around this main subject matter.

Also, there’s Google. 

Google’s algorithm has evolved to give priority to sites that go in-depth into one topic as opposed to generalist sites, ie. sites that talk about a lot of different things.

This means it’s easier to rank in Google search if you stay narrow.

Why Multi-Niche Blogs are Better

That said, if you look at the large digital media companies like Better Homes and Gardens, Martha Stewart, Forbes and Huffington Post, you’ll notice that they talk about everything under the sun.

That’s because as you get bigger, covering more niches lets you reach more visitors. 

And, if you have the resources to create products for each of these topics, you stand to make more money than if you only focused on one topic.

That’s why big digital media firms with tons of funding can do this.

What about you as an individual blogger?

You can take another approach. You can start with multiple niches and see what your audience responds to best. From there you can narrow your blog’s focus to 1 or 2 topics maximum.

Bottom line is both methods work.

  • If your goal is to rank on Google, stick with a single niche blog. No ifs, no buts.
  • If your traffic comes from Pinterest, you can go either way. Here, you have the freedom to see what you prefer. That’s because you’ll be able to get traffic from different niches at the same time via Pinterest. The main questions to ask yourself here are:
    • Do I have the time to make enough high-quality content for the different topics or am I better off with just one?
    • Am I able to manage my readers’ expectations if I cover more than one topic? Or, will they get confused/disinterested in some of my posts?
    • Why am I creating each topic? Does each one have an end goal, ie. a product or service I can offer to help the readers in that sub-topic?
    • If I go with multiple niches, am I okay with taking longer before I can rank in Google?

Topic Specificity

Since we’re talking about single vs. multiple niche blogs, let’s take things a step further.

But this time staying within a specific niche.

Basically, topic specificity just means how focused are you on your blog’s topic.

  • The more specific you are, the more focus you put on staying within one defined subtopic.
  • In contrast, the less topic-specific you are, the more subtopics or sub-niches you cover.

As such, your approach to writing about your niche can vary.

But, for the most part, you’ll see two main approaches:

Blogs That Go Broad or General, Covering Multiple Topics in the Niche

These blogs take on one big topic and cover many sub-topics under one main subject. Here are some examples:

Workout Blog

Main Topic: Fitness

Sub Topics:

  • Losing weight
  • Eating healthy
  • Cardio
  • Weight Training
  • Supplements
  • Exercises

Food Blog

Main Topic: Recipes

Sub Topics:

  • Vegan
  • Paleo
  • Mediterranean
  • Gluten-Free

Finance Blog

Main Topic: Personal Finance

Sub Topics:

  • Saving Money
  • Budgeting
  • Couponing
  • Side Hustles
  • Frugal Living

Blogs That Take a Narrow Focus, But Go More In-Depth

These blogs take the opposite approach. They focus on one subtopic and go more in-depth.

Paleo Blog

Topics Covered:

  • Ingredients
  • Recipes
  • Nutrition
  • Restaurants

Juicing Blog

Topics Covered:

  • How to Juice
  • Recipes
  • Juicers

Weight Loss Blog

Topics Covered:

  • Weight Loss 101
  • Nutrition
  • Exercise
  • Lifestyle

Which is Better?

It Depends.

Yeah, you’ll hear a lot of those two words from me. But, there’s a reason for that.

In blogging, like most things, there’s more than one way to skin a cat, so to speak.

That means there’s often no right or wrong approach. It just depends on how you go about taking that specific approach you’ve chosen.

Here’s why.

  • A Larger niche with many sub-niches: This requires more work. You’ll need to write more articles to cover different subtopics. But, you offer your audience more information. The wider breadth also increases the potential visitors to your blog. And, when the time comes, you can create multiple products, one for each sub-topic.
  • Focusing on just one sub-niche: This allows you to focus everything into your main topic. While you won’t get as much traffic as the other option, you know the visitors you have are very targeted. So, when it comes time to sell to them, you’ll convert better. Doing so also lets you become an expert faster in your particular sub-niche since you don’t have to cover so many areas.

Again, this comes down to preference, your knowledge in the particular topic and what your end goal is, ie. what product idea/s do you have to help your audience in that area of your niche?

How Much Traffic Your Blog Gets

When I started blogging, I thought getting lots of traffic was the solution to everyone’s blogging problems. Because to a point it actually does.

Think about it for a moment.

If your blog has tons of traffic, then you’ve got a much higher chance of earning money be it from ads, selling affiliate or your own products and services, because more people will see them.

But I soon realized that was a naïve way of looking at things.


Because it all depends on the kind of traffic you get.

Is your traffic niche-related?

In all likelihood, the product or service you’ll be offering will be related to your niche or main topic. So, if most of the visitors coming to your site aren’t interested in the niche, then it will be difficult to sell to them.

For example, let’s say you have a personal finance blog and the products you sell are related to saving money, creating a budget and earning extra income.

But, if your most popular articles are recipes, the likelihood of them buying from you is small.

If the recipe articles happen to be budget recipes or meals that cost under x dollars, then you have a better chance.

However, let’s say your highest traffic content were things like “how to create a budget” or “things you can do to save $1,000 more each month”, wouldn’t your odds of selling your products be much higher than if your best articles were recipes?

What are their interests?

Some people will never buy anything from you. 

That’s just how it is. 

Deal with it.

So, you may be getting tons of visitors per month but if they fall under one of these categories, you’ll have a hard time making any money.

  • People who are looking for free things. This is the case with food blogs. People who search for recipes aren’t looking to buy a cookbook. Instead, they’re there to find a FREE recipe they can try to make themselves. If this is the case, you’ll need to find a way around it. That’s what successful food bloggers do.
  • Those who have no buying interest. These visitors are different from the first because they’re not looking for free stuff or giveaways. Instead, they’re just not looking to buy anything. They’ve come to your blog out of curiosity, for entertainment, to learn from you or just because they like reading what you have to say. But, they’re not in a “buying mood”. And, in some cases, they never will be.
  • People who don’t have the money to pay for what you’re selling. Let’s face it, not everyone has the budget to pay for something. So, while they may want to buy some of the products or services you’re offering, you can’t make money from this kind of audience because they can’t afford it or aren’t willing to part ways with their $100, $200 or $500. Their reasons can vary, including the fact that they may be cash-strapped at the moment, or they don’t believe in putting down that much money for a product.

Are they engaged?

If you do find the right visitors, this is your end-goal. You want them to be engaged.

Visitors who are engaged are more likely to buy from you. And, they’ll buy again in the future.

In contrast, those who aren’t engaged are often just there for the ride, looking for free stuff or will never open your emails.

Matching Your Traffic with Your Monetization Strategy

Continuing from the previous point, it’s very important to understand the value of matching your traffic with your monetization strategy.

Say what?

In simple terms, how you make money from your blog will determine your best traffic source.

Here’s why.

  • If you monetize with ads. Display ads make money when visitors click on them. As such, it doesn’t matter who the visitors are, what their interests are or where they come from. As long as they click on the ads on your blog, you earn money. So, in this case, the more traffic you get the better, regardless of what kind of traffic you get.
  • If you’re running an Amazon Affiliate product review blog, it’s a different story. The visitors you want are those with buying interest. That is, they’re looking for something to buy. But, they can’t decide which product to get because they need more information. This is where you come in with reviews and comparisons. So, commercial or buying intent is key here. It doesn’t help you if you have a kitchen review blog whose most popular articles are recipes and kitchen interiors. Instead you want something like “Ninja blender review” or “Vitamix vs. Blendtec: Which Should You Buy?” to rank as your top content.
  • If you’re selling your own products, it goes a step further. That’s because you don’t have Amazon’s brand recognition going for you. As such, before anyone will be willing to buy anything from you, you have to gain their trust. In the previous example, Amazon has already done that for you. This is why they typically give affiliates a smaller commission. In contrast, with your own blog and products, you need to figure out whether the visitors to your blog are cold, warm or hot traffic. The first being the hardest to sell to while the last being the easiest to sell to.

As you can see, it’s important to match your earning strategy with the visitors you’re attracting.

This is why understanding your niche and the type of blog you want to create is essential.

What Are the Most Popular Types of Blogs?

Now that you know all there is about blog types and niches, it’s time to look at the most common type of blogs around the internet.

Doing so will help you decide which one is a good fit for your niche and personality.

In all likelihood, you’ve already come across all of them. But, the goal here is to:

  • Make you more aware of the different types of blogs available
  • Let you realize what kind of blog your favorite websites are so you can choose those you want to emulate or use as inspiration for your own blog
  • Allow you to choose which type of blog you want to create (because it suits your personality the best and will produce the biggest rewards for you going forward)

Let’s go.

What Type of Blog Should You Create

High Traffic / Viral / Curation Blog

These blogs focus on traffic, lots of it. 

As such, they write articles that are viral in nature, entertaining and will pique your curiosity.

In order to get as many visitors as possible, they won’t limit themselves to one niche. Instead, their content will cover different niches if not all niches possible.

As far as traffic goes, it comes primarily from social media and Google search. Much of it begins with social media since their content and titles are very click-worthy

… at times even “clickbaity”.

But, because the posts are entertaining and intriguing, they eventually gain a lot of backlinks as well. Thus, allowing them to get a lot of visitors from Google search.

The catch with viral blogs is that:

  • You need to know how to create viral content
  • It’s a numbers game in that the more content you produce the higher likelihood of some of them going viral.
  • You need to have a good grasp on social media: creating buzz, amassing followers and getting people to see your social media posts.

Some examples include:

Main method of monetization:

  • Display ads – this is to take advantage of the large volume of traffic
  • Affiliates

Amazon Associates Blog

These blogs focus on creating product reviews to sell items on Amazon. As Amazon Associates, they earn a commission for every product their visitors purchase on Amazon.

To facilitate this, Amazon Associates blogs create a lot of product reviews, “best of” posts and product comparisons.

That’s because these kinds of posts focus on buyer intent. 

That is, people who search for these keywords are often interested in buying something. But, they’re not sure which particular item to get.

So, your review helps them make their final decision.

Because of the nature of the keywords, the main goal of Amazon Associates blogs is to rank on Google.

As such, being able to build links to your blog is an essential skill to succeed with this kind of website.

Some examples include:

Main method of monetization:

  • Display ads
  • Affiliate commission, specifically Amazon Associates Program

Affiliate Blog

This is very similar to the Amazon Associates blog in that they focus on earning commissions by selling other peoples’ products.

However, I separated them from Amazon Associates because of their nature.

Amazon products are very easy to sell. 

… that’s because the company has built its brand so well. 

As such, your main job as an Amazon Associate affiliate is to rank your site so people can visit your blog. From there, the only thing you need to do is get them to Amazon.

From there, Amazon does the rest…

That’s because it’s brand recognition does the selling for you.

With other affiliates, you need to market and sell the product yourself. 

That’s why Amazon only pays 8% or lower commissions. In contrast, many other affiliates pay out anywhere from 20% to 75% commissions.

It’s because they understand that you, as the affiliate, will be doing a lot of the work to sell their product.

That said, like Amazon Associates blogs, affiliate blogs are easy to spot. They’re filled with product reviews. 

Just take a look at the main menu and you’ll see a category for reviews, brand names or product comparisons.

Main method of monetization:

  • Display ads
  • Affiliate commissions other than Amazon Associates

Niche Blogs

Niche blogs focus on one particular topic.

This can be yoga, food, travel or personal development.

As such, your content will cover different things that are relevant to that topic.

What’s interesting about niche blogs is that they can take so many different directions.

For example, if you decide to create a photography blog. You could focus on any or all of these things.

  • Posting different beautiful photos that you’ve taken
  • Travel to different places and take photos
  • Teach people how to take better photographs
  • Help people understand the different equipment involved in taking better photos
  • Show them how to make a living as a professional photographer
  • Let people learn to make money on the side as wedding photographers

If you noticed, they all focus on one niche – photography.

But, each of them will likely attract a different kind of visitor, with some overlap.

Some will come to see beautiful photos; others want to improve their picture-taking skills while a few will want to get into the career of becoming a professional photographer.

And with each approach, the kind of monetization strategy also changes.

Some examples include:

Main method of monetization:

  • Display ads
  • Selling affiliate products
  • Own Products and Services
  • Sponsorships

How To / Teaching Blog

“How to” or teaching blogs help you learn something. 

They can cover every topic under the sun. Or, cover just one specific topic.

For example, this blog teaches you how to blog, hopefully, to help you be able to make a living from it. That way you can live the way you want to, without having to worry about your finances.

To do so, I teach you the different things you need to know in order to start your own blog, get visitors and make money blogging. 

In the process, I also show you how to do things step by step.

Some examples include:

Main method of monetization:

  • Ads
  • Affiliate
  • Own Products and Services
  • Sponsorships

Personal and Lifestyle Blogs

These are two different kinds of blogs that kind of overlap with one another.

Personal blogs focus on you. 

You talk about what you do, where you go and why you do things.

But, that’s often not too interesting unless you’re Elon Musk or Beyonce.

So, personal blogs usually come with a theme.

If you’re a mom, you can focus on motherhood or parenting. Others may choose single parenthood, living life as a vegan or as a Crossfit athlete.

Choosing which theme to go with often stems from your lifestyle. 

It’s what makes YOU, you.

As such, your blog focuses on how you go about being a mother, a competitive athlete, an activist or something else.

But, it focuses on your point of view and your opinions.

As you can guess, these blogs tend to be more personal. And, you’ll be sharing more of yourself and your life with your readers. It only makes sense because your blog will center around you and your lifestyle.

That said, larger lifestyle blogs are less personal and just focus on a particular lifestyle.

Some examples include:

Main method of monetization:

  • Ads
  • Affiliate
  • Own Products and Services
  • Sponsorships


These blogs produce content in both text and audio. That is, they publish blog posts as well as podcasts.

The balance between the two types of media will swing towards one or the other depending on which media the blogger sees their audience responds to more.

Essentially, podcasts are audio versions of blog posts.

So, they talk about the same topics as your articles do. But, they’re presented in audio (in some cases video as well) instead of text.

This makes your blog easier for your audience to digest. That’s because we prefer watching or listening as opposed to reading things.

Recording audio content is also much easier to do than writing since we talk much faster than we type.

Some examples include:

Main method of monetization:

  • Affiliate
  • Subscriptions
  • Memberships
  • Own Products and Services

Contributor / Guest Blogs

These blogs create their own content. 

But, most of their content is created by someone else. These can be freelance writers, guest bloggers, and contributors.

As a result, you don’t have to write as many articles as some of the other blog types do.

But, you do need to spend a lot of time vetting those who want to contribute to your blog. In addition, you’ll need to proofread, edit and publish the posts they submit to you.

This is a good way to provide other bloggers with goodwill. That’s because they know when they guest post on your blog, you’re essentially allowing them access to your audience.

So, later on, when you need it, it’s easier for you to ask for a favor from them.

Some examples include:

Main method of monetization:

  • Display Ads
  • Subscriptions
  • Memberships
  • Own Products and Services

Blogs by Digital Media Companies

These are the huge blogs that suddenly pop out of nowhere. The reason they’re able to do this is that they’re run by a group of people who are very experienced at starting and running websites.

More importantly, they’ve secured funding, often in the millions of dollars, before or soon after they’ve launched.

This experience, expertise, and money allow them to get a lot of content, hire artists, work with SEO and social media agencies to quickly get themselves established.

Some examples include:

Main method of monetization:

  • Display Ads
  • Subscriptions
  • Memberships
  • Own Products and Services

Business / Blog for A Company or Service

These blogs center around a business and the niche the business is in.

More importantly, the blog is really secondary to the product itself. As such, the main purpose of the website is to sell product or service that the company has.

If you look at the online tools you use be it Evernote or Trello, they have these kinds of blogs.

Some examples include:

Main method of monetization:

  • Sell their own Product or Service

Your Blog Will Evolve, Pivot, Or Combine 2 To 3 Types

The good news is that you’re not stuck with one type of blog.

Ideally, starting with one works best. 

But, the only reason for that is it allows you to focus all your time and resources to that one thing.

Doing so makes you more productive. 

It also lets you learn and grow faster.

One way to think of it is to compare it to multitasking.

When you try to cover many topics at once, you have to split your energy into doing different things at the same time.

In contrast, focusing on one thing lets you become an expert on it much faster.

As such, a good way to go is to:

  1. Start with one niche and one blog type, then grow.
  2. Over time, your blog will evolve
  3. If it doesn’t work as planned, figure out what’s wrong and adjust.
  4. If it really can’t work, pivot, ie. change niche or blog type

Finally, if you’re not sure where to start you can go broad with 2 or 3 types in the beginning.

Over time, you’ll be able to narrow down the topics to 1 or 2 at most depending on which type and/or topics your audience responds to better.


Knowing what type of blog you want to create or run is CRUCIAL.

In addition to your niche, it’s guides your content, traffic and monetization strategies.

More importantly, it lets you know what kind of audience you need to drive to your blog. (and where to find them)

If you follow the steps above, you’ll get things right from the start. 

The lets you avoid any painful pivoting or having to change your overall direction and strategy a few months or years down the road.

What kind of blog did you decide to start or focus on becoming? I’d love to know so I can help you figure out what to do next.


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