How do you make money blogging?
If you’re not sure how you can profit from your blog, you’re in the right place.
Below, you’ll see the most effective ways bloggers monetize their blogs.
This will let you decide on which methods you may want to try.
Being able to do so transforms your blog from just a hobby into a full-fledged business. Better yet, it will let you work from home or wherever else you want to.
Ways to Make Money Blogging
Here the the best ways to monetize your blog for beginners.
Display ads is the easiest way to make money from your blog. That’s why it’s the most popular.
Because you don’t really have to do anything extra.
Once you’ve inserted the ads on your blog, all you need to do is wait for visitors to click on them. When they do, you earn something.
That’s as passive as blogging incomes go.
It’s also the reason why display ads the often the first method of monetizing your blog.
So what’s the catch?
Basically, low risk = low reward.
You don’t earn a lot from ads. In general, you can earn an average of $200-$300 per 100,000 visitors (for Google Adsense). And, about $800-$2,500 or so per 100,000 visitors on premium ad networks like Mediavine and AdThrive.
That gives display ads among the lowest “bang for your buck” when it comes to blog monetization strategies.
As such, you’ll need a lot of traffic to your website to make a living from ads alone.
But, they’re a great place to start.
Banner ads are very similar to display ads. But, instead of signing up with an ad network, you make agreements with sponsors or brands to do so.
As such, this is more customized. And, the ads you place on your blog are more specific.
Here, both you and the brand agree on ad placement, size, design, duration and price.
Often, it works on a monthly basis or set time period.
These ads pay higher. But, they’re harder to get consistently.
As such, they work best in combination with display ads from premium networks.
Affiliate marketing is where you start making more money as a blogger.
That’s because they offer higher payoffs.
As such, your blog doesn’t have to have a lot of traffic.
In fact there are blogs with only 10,000 to 30,000 visitors a month that make more money that blogs that receive 100,000 or more page views a month.
Because they’re able to sell affiliate products or their own products.
Basically, affiliate marketing is very similar to referral marketing. You refer people to buy certain products or avail of specific services. In return, they vendor or supplier your visitors purchase from pay you a commission.
This makes them harder than ads. The biggest reason being that after clicking on your image or link, the visitor still needs to purchase something before you earn anything.
With ads, you start making money when they click.
One of the most important things about affiliate marketing is a lot of things can vary. The biggest of which is the commission you’re paid.
- Amazon Associates – pays between 4-8% commissions per sale. The same is true for many big brands.
- Clickbank and Share-a-Sale – are affiliate marketplaces. As such, they allow you to search a broad range of companies who offer affiliate products. These companies pay anywhere from 5% to over 40% in commission.
- Individual bloggers and other tools and services – often pay you between 20-50% depending on who they are or what they’re offering
Bottom line, with affiliate marketing, the commissions can vary significantly.
That said, you only want to promote and recommend products you like and use. Otherwise, you’ll be destroying the trust of your readers, which is very hard to regain.
EBooks are often the first step bloggers take when it comes to selling digital products. That’s because they’re fairly easier to create.
It’s nearly the same as writing in your blog. The only difference is that you’re writing about one specific topic. And, in continuous form.
In addition, eBooks take a lot less work and time to create compared to other digital products like online courses.
As such, they allow you to test the waters to see how people respond to your product offerings before putting in more work into a bigger offering.
In general, eBooks work very much like affiliate products. In fact, you’ve probably sold a lot of ebooks as an affiliate.
The only difference is this time, you own the product. As such, you take home most of the earnings. But, you also have to handle delivery, payment processing and reply to questions your buyers may have after.
Along with services, online courses are what most bloggers sell. There are a few reasons for this:
- It’s the most effective way of teaching your readers how to do something
- They’re perceived as a higher value offering compared to eBooks
- They cost more. So, you don’t have to sell a lot
- You can commission other bloggers to be affiliates. This allows you to sell more products without actually selling them yourself
- You can create more than one course
- And a few more reasons
Altogether, this makes them more rewarding for you.
So what’s the catch?
They’re a lot of work.
There’s a lot of preparation beforehand, work to sell the products (because of their higher price), and after sales service as well like managing private Facebook groups.
This is why, it’s always a good idea to test the offering first with a similar affiliate product or eBook before creating a full-blown course.
Offer Your Services
In some niches, it makes more sense to offer your services or skills. While you can make courses, it might be easier for you to get paid for doing something for others.
Similarly, some people may not be interested in learning that skill because it’s not their expertise. But, they do need someone who’s very good at it.
As such, they’ll hire you instead.
A few examples of these are:
- Virtual Assistance. Here, you’re a Jack of all trades who can do anything that other people need, can’t do themselves or don’t have time to.
- SEO services. You can help blogs gain SEO rankings.
- Pinterest or Social Media Marketing. Good at Pinterest, Facebook or Instagram? Offer your services to increase other bloggers’ visitors and followers to their social media platforms.
- Copywriters get paid a lot. The reason being that their skill is vital. A good copy increases your conversion rates. And, in doing so, boosts sales without having to drive more traffic.
- Proofreading. This is another very profitable freelancing gig. Because blogs all need proofreading and writing, bloggers often hire proofreaders so they can work on other blogging tasks.
- Software Development. If someone needs an app, WordPress theme or plugin developed, you can offer your services for a fee.
- Web or Graphics Design. Blogs rely on beautiful designs. But, not everyone is skilled at creating nice looking images or graphics. That’s where you can offer your services.
- WordPress Support. Lots of bloggers don’t have time or aren’t proficient with the technical stuff. As such, if you’re good with WordPress, you can offer backend services and maintenance.
When it comes to services, the sky’s the limit.
Be a Consultant
Technically, you can include this under services, because it is a kind of service.
But, I’ve separated it because it’s somewhat different in a way.
As a consultant, you don’t necessarily do the work like you would in freelancing. Instead, you lend your expertise to advise them on what to do.
You diagnose a problem they have, then offer recommendations. With freelancing and most service offerings, you’ll be doing the job yourself.
Again, there’s a fine line between the two.
But, in most cases, it’s very much like being management and working on the floor. With the former, you make suggestions but don’t actually do the work. And, get paid more.
With the latter, you do the work yourself and deliver the finished product or results.
Like Consultancy, coaching is likewise another kind of service. But, once again, it’s unique.
Coaching, unlike consulting, doesn’t always require expertise.
Instead, you offer guidance.
As a coach, you help your clients know themselves better and learn to ask the right questions.
Here, it’s all about personal development, be it an entrepreneur, leader or something else.
As such, your focus is on making your clients better. In contrast, consulting focuses on fixing or solving a problem your client may have.
In most cases, you as the coach isn’t the expert, your client is. But, you help them become the best at what they do.
As a consultant, you’re the expect, be it in blogging, online marketing or ecommerce. As such, you advise the client because they need your expertise.
In any case, coaching is similar to consulting in that you get paid by the hour, session or set of sessions.
Sponsorships are much like endorsement deals you see celebrities and sports athletes make with big brands.
But, they work in blogging.
If you have a large enough audience, brands are willing to sponsor blog posts. That is, you or they’ll write a blog post that promotes or mentions their product or brand.
In exchange you get paid for allowing them exposure to your audience.
But, before everything is ironed out, there’s a lot of negotiating.
Obviously, the bigger blogger or influencer you are, the more clout and negotiating leverage you have.
Here, both you and the brand will agree on terms like what product, what the post will be about, who writes the post, how much you’ll be paid, how many posts or months will the agreement be valid for and many more.
Sponsorships are a great way to make money from your blog if you have a lot of traffic and followers. In fact, big bloggers can easily charge upwards of $3,000 per sponsored post.
Sell Physical Products
Another option to selling courses on your blog is to sell physical products. This is different from digital products because there’s inventory and product delivery (shipping) involved.
With digital products like eBooks and courses, they’re downloadable or accessible via login credentials. In either case, there’s no item to be shipped. That saves you, the seller, money.
Physical products are more viable if you’re in certain niches like crafts, beauty or fashion. This means people buy something tangible from you.
Sell or Flip Websites
Flipping websites is when you create or buy a website, grow it and sell it for a profit.
Much like how house flippers flip new or renovated homes, this allows you to make a “quick” buck.
The reason quick is in quotations is that this is much easier in theory than practice. At least, if you want to do more than one a year.
The only exception is if you have a lot of funds. This allows you to:
- Buy websites that have been created
- Hire people to create new websites
- Outsource content and promotion to grow the site
Altogether, they speed up the process and allow you to create multiple websites at the same time.
The reason flipping websites takes time is because it takes a while to grow a website’s traffic and authority.
More importantly, websites sell on their monthly income multiple. Often, that’s about 30x your monthly earnings.
So, if your blog makes $3,000 a month, it’s valued at $90,000.
But, you don’t get all that cash. There’s the commission on the sale which can vary upwards or downwards from 15% of the price of the sale.
Also, it can take months between the time you list your blog and the time you actually receive the cash from escrow.
That said, this is a very profitable business if you know how to create and grow new websites from scratch.
In some cases, you may not want to offer a course or eBook. Instead, a monthly membership.
This works out better if you have some exclusive content or offering that’s recurring. As such, you want to keep getting paid for new things that you’re giving your clients.
Membership sites offer private access.
Only subscribers or members are allowed. Often, they need a login name and password to do so.
And, in order for their login access to work, they need to pay a monthly fee.
Choosing between a course, eBook and membership site really depends on you, what you’re offering and your niche.
In general, courses are more expensive. Memberships are cheaper on a monthly basis.
But, courses are paid once and they get access forever. Membership access is only valid if you keep paying.
So the question is, as far as ROI is concerned, do you think you’ll make more one-time or on a recurring basis?
This is what most blogs did in the early days of blogging. But, you’ll seldom see this anymore, except on a few rare occasions. That’s because there weren’t a lot of monetization strategies before.
Today, as long as you have some visitors, you’ll have a chance of making more money implementing other tactics.
Is Blogging Still Profitable Today?
This is probably one of the most popular questions I get.
And the answer is a resounding YES!
In fact, that’s the reason why you see blogging flourish. It’s because so many people are able to make a good living from it.
In part, it’s because of the size of the entire online market. But also, there are so many more methods of monetization, like the ones above, you can use.
Together, they give you a better chance of making money from blogging.
Which Method of Monetization Should I Use in My Blog?
While people don’t always ask this question, this should actually be the number question after you get to know the different monetization methods.
As a blogger, you’re not going to be able to take advantage of all the techniques listed above.
In fact, after running your blog for a while, you’ll realize that there will be 2-3 strategies that bring in 80% or more of your income.
As such, those are the ones you should focus on.
How Long Before I Make Money Blogging?
Blogging isn’t a get-rich quick scheme. As such, it takes time to make a substantial amount of money.
That said, you can start earning money as early as your first month of blogging. In most cases, bloggers take anywhere from 3-6 months before they make their first few hundred bucks a month.
The good news is, it’s totally possible to make a full-time living from blogging by the end of your first year. That’s about $3,000 or a moth.
There are a lot more opportunities to make money blogging today than ever before. That’s because blogging is growing as an industry.
As as it grows, bloggers are becoming influencers. This forces brands to take notice.
This gives you as a blogger a wider range of options to monetize your website.
The list above gives you ideas you can try. When done right, they’ll allow you to make a full-time living blogging or even become a 6-figure blogger.
How do you monetize your blog? Let me know in the comments below.